Remote work, distance learning and the increasing amount of content on the Internet lead us to spend most of our day online.

In this article on Articulate360, we have already seen that distance learning has been of fundamental importance, especially during the pandemic, and that Editha has adopted the most innovative technologies both for internal training and for the creation of courses for its partners to keep up with the needs of an ever changing sector: e-Learning.

E-Learning is a very broad concept that involves online courses and educational materials accessible from anywhere at any time via a computer or other mobile devices (tablets, smartphones, etc.). Contents available could be web pages, live streaming, power point, PDFs or videos. In this article we would like to focus on videos.

The benefits of using videos

Sharing contents through videos offers many advantages. First of all, the combination of verbal and non-verbal content keeps a greater engagement of the viewer, facilitating the assimilation and memorisation of information compared to written texts. During a remote training the trainer usually shares contents on the screen most of the time without appearing on camera. The thing that misses here is the image of the trainer, which shortens the distance with the viewer, grabbing attention.

Another advantage of this mean of communication is that a video remains available to the user and can be replayed multiple times. Furthermore, the shorter the videos, the better, considering that they can be accessed anywhere and at any time: you just need a mobile device and a few minutes of your time.

Videos for businesses

Videos can be used in many ways within a company, both for remote and face-to-face work. They can be shared with employees or collaborators to illustrate internal procedures and work tools. They can be posted to promote products and services outside the company. They can be used for educational or entertainment purposes.

While the benefits of using videos are clear, making videos, even short ones, can be often very time-consuming and expensive. In order to create quality videos, you need the right equipment (video or digital cameras for filming, microphones), the right setting and light, a trainer or actor who presents the contents and, after the shooting, hours of post-production to edit the footage and get the final video. How can a company afford all of this?

For some time now Editha has been collaborating with clients who use innovative tools, such as Synthesia and Vyond for the creation of their videos. Synthesia is a platform that allows you to create videos in a few minutes using Artificial Intelligence. To begin, you can select an in-built avatar or create your own, set the background options for the video (choosing either a colour/background/image or slides from another course or a video). Then you can either type or paste the video script in the dedicated box or load a previously recorded clip, setting the correct language. The avatar’s lips will synchronise to the audio clip, according to the selected language. It will take a few minutes for the video to be processed and then it will be available for download.

Vyond works in a very similar way, with the main difference that it is designed to create animated videos with cartoon characters. You can make videos choosing from an extensive library of settings, workplaces, characters, job roles and sounds. The GIFs, characters and videos created in Vyond can then be shared with other editing software, such as Articulate Storyline or Articulate Rise.

Both platforms make use of avatars or animated characters to create more engaging content and they allow users to create videos in a few minutes in one or more languages. To change the language, you can simply load a script, which was previously translated into another language, and that’s it.

Whatever the purpose of your video, Editha can help you create it and structure its contents using the tool that best suits your purpose and needs. Furthermore, if you want to share your content with an audience that does not speak your language, Editha can support you adding your translated scripts in order to get more localized versions of the same video. Contact us to tell us more about your project and we will set it up together.

© Editha S.r.l. – This post and its content are copyright of © Editha S.r.l. 2022. All rights reserved.